The research from Influencer Marketing Hub offers a good indication of when to post when you have a brand-new account. To hijack a bunch of expressions, while your audience isn’t necessarily made up of early birds or night owls, being an early bird on Instagram can help you catch the proverbial worm. Instead, you can give your post a boost by publishing it before other brands start crowding in on users’ feeds. The upshot is that there’s no pressure for you to pinpoint when your audience is most active. Nor does not getting immediate interaction hinder its visibility. In other words, getting loads of interactions as soon as you publish your Reel doesn’t help it appear higher up in individual users’ feeds. Have they interacted with your content before?Ĭrucially, these factors aren’t time-limited. What content does the user typically engage with? The user’s interaction history How often do you post? And do you and a particular user follow each other? User activity Is it a photo or a video? Is it relevant to the user? How many interactions does it have? Your history The answer seems to lie in how Instagram’s algorithm works.Īs Instagram’s head Adam Mosseri explains, the platform ranks content based on four main factors: The nature of the content This timeframe is attributed to work and school schedules, with most individuals on social media before and after their other responsibilities.īut does it really matter when you post? Afterall, you don’t need instant activity on your Reel to rank well. Influencer Marketing Hub, which analyzed over 100,000 Reels, concluded that the best engagement typically happens early in the morning or late at night. Given the buzz around Reels, you won’t be surprised to hear that there have been a number of studies aimed at discovering the best time to post.
The best time to post Instagram Reels: what does the research say?
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